The parody of internet fame—which is almost the same as internet meme-ification (that’s my word but feel free to use it)—works all the more because it references a real-world internet meme at the same time. It makes me imagine internet memery (that’s mine, too, but go ahead and use it; I’m a generous soul) is like some kind of vast, virtual ecology.
Larger memes absorb smaller ones. Internet memes compete for attention (clicks) and resources (bandwidth); they share genetic material (as evidenced by countless LoLcat spinoffs); the fittest memes reproduce through repostings, retweets, blog posts, and email links. It’s a Darwinian system where selection pressure forces memes to mutate into more successful versions of themselves.
There will, eventually, be one SuperMeme that dominates the internet. Logic suggests that it will be self-aware, and that it will enslave us. Probably using pictures of cats.